The study investigated the determinants of catfish consumption in Egbeda Local Government Area of Oyo State. A total of 118 respondents were interviewed in the study. Primary data were collected by administering 118 copies of questionnaires. Descriptive Statistics (DS) and Ordinary Least Square (OLS) multiple regression model were used to analyzed data. The descriptive statistics result therefore showed that female consumers out-numbered their male counterparts and the majority of respondents were married with an average income of N21, 150.00k which earned them the optimal purchasing power for catfish. Exponential model was found to be the lead equation among the four models fitted. Age(X₁), years of education(X₂), household size(X₃), household income(X₄) and average price of fish(X₅) were found to be signed according to a prori expectation and all were statistically different from zero at 1% and 5% levels respectively. The elasticity results showed that all variables were income in-elastic and catfish was described as necessity. Also, null hypothesis was rejected as t-value was -10.49 was significant different from zero at 1% level. It was recommended among others that there should be awareness for the people on consumption of fish owing to its high nutritional value and financial assistance should be provided by government to fish producers in other to reduce the market price for consumers.